Keynote #1 - The Best of Both Worlds - Goodby's Transformation to an Integrated Agency
Mike Geiger, Chief Digital Officer, Goodby Silverstein & Partners

SEO 101
Andre Jensen

5 Steps To More Customers - Using Search
Jeremy Sanchez

Responsible Search Marketing: A Precarious Balancing Act
Jill Whalen

Toto, I Don't Think We're in Advertising Any More
Cal McAllister & Ian Cohen

Your Town SEO
David Mihm

Communicating Website Vision
Todd Nemet

Evolution of an Old-School Icon
Paige Perdue & Sarah Kotlova

Keynote #2 - Lessons I Learned from the Man your Man Could Smell Like (Old Spice Campaign)
Jason Bagley, Wieden + Kennedy

Hot Seat Panel (Website Review & Critique)
Right Brain: Ian Cohen (Wexley), Sarah Kotlova (Geary Interactive), Randall Schoonover (Great Society)
Left Brain: David Mihm (GetListed.org), Jill Whalen (High Rankings), Derrick Wheeler (Microsoft)
Moderator: Adam Audette (AudetteMedia)

SEO and Competitive Web Publishing for Small Business
John Andrews

Managing Your Reputation via Search Engines and Social Media
Kent Lewis

Design For Wonder
Julie Beeler

Going Global Using Search & Social
Bill Hunt

Usability
Shari Thurow

The Lonely Life of the Long-Distance Brander
Scott Cowan & Randall Schoonover

Closing Keynote - The History of SEO
Our panel includes pioneers like, Bruce Clay, Jill Whalen, Marshall Simmonds, Bill Hunt, Shari Thurow, Jeremy Sanchez, Andre Jensen, Derrick Wheeler, Disa Johnson and a few other special guests. Moderator: Mark Knowles