2012 Bend WebCAM Agenda

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Conference Day: Thursday, October 25
Thursday 7:30-8:30a	Registration and Sugar Rush Sponsor (Tower Theatre Lobby)
8:30-9:20a	Opening Keynote – Danny Sullivan (Editor, Third Door Media) A Return To Bend (The Tower Theatre)
9:20-9:30a	Break
Track	Geek (left brain) Sponsored by Oxford Hotel Ballroom Back	Super Freak (hybrid) Tower Theatre	Chic (right brain) Oxford Hotel Ballroom Front
9:30-10:45a	Funny Business - Humor in Marketing Anna Sawyer	Digital Marketing is Like Building a Skyscraper Bernie Borges	Tell Me A Story Lisa Rutherford
10:45-11:00a	Break
11:00-12:15p	Panda, Penguin & the Future of Google Eric Enge	How To Actually Make Money Marketing On Facebook Marty Weintraub	The end of BS in digital marketing Anders Gustafsson
12:15-1:45p	Lunch - Dine-around at downtown Bend restaurants with the voucher you get at check-in! Brought to you by 10 Below, 5 Fusion, Pine Tavern
1:45-3:00p	Making Smarter Decisions with Google Analytics Caleb Whitmore	Why Being a Wet Blanket can be a Good Thing Ed Ouellette	Where Are All the Donna Drapers? Kat Gordon
3:00-3:15p	Break
3:15-4:30p	The Pinterest Effect Matt Siltala & Andy Melchior	Hot Seat Website Reviews Marty Weintraub, Will Scott, Ed Ouellette, Kat Gordon, Paul Owen & Brad Cohen	Thinking Cal McAllister
4:30-4:45p	Break
4:45-5:30p	Closing Keynote Karrelle Dixon (Global Account Director, Wieden + Kennedy) Dan Hon (Global Interactive Creative Director, Wieden + Kennedy) Emotional Storytelling in a Connected, Digital Age (The Tower Theatre)

6:00-8:30p	Brew Ha-Ha Party at Blacksmith Restaurant Brought to you by Smart Solutions, Page One Power and The Blacksmith
Workshop Day: Friday, October 26
Time	Oxford Hotel		Phoenix Inn
Friday 8:00-9:00a	Registration (Oxford Hotel Lobby)
9:00-12:00p	Social Media Profiles Shred Clinic Sponsored by: Will Scott, Marty Weintraub, Matt Siltala & Andrew Melchior		How to Stop Fearing the Future and Start Inventing It Bud Caddell
12:00-1:30p	Lunch (on your own)
1:30-3:30p	Keep it Simple! The Late Majority Internet Brad Cohen		Bootstrapping your SMB Online Search Marketing Program Marshall Simmonds
3:30-3:45p	Break
3:45-5:00p	The Art of Craft Beer Marketing (with free beer) Sponsored by: Moderator: Dave Jones, BendBroadband/Zolo Media Panelists: Tim Mather, Untappd Ty Barnett, GoodLife Brewing Co. Nate Chambers, Brew Werks Brewing Chris Cox, 10 Barrel Brewing Co. Jason Randles, Deschutes Brewery Kevin Smyth, Crux Fermentation Project		No Session
Enjoy Bend: Saturday, October 27
Saturday	Halloween Cyclocross Crusade with the world famous Deschutes Brewery Warehouse Party, and many more events like Haunted Tours of Downtown Bend…
Speakers, topics and schedules subject to change.

2012 Bend WebCAM Agenda

Registration and Sugar Rush Sponsor

Opening Keynote – Danny Sullivan (Editor, Third Door Media) A Return To Bend

Track

Geek (left brain)

Sponsored by

Super Freak (hybrid)

Chic (right brain)

Lunch - Dine-around at downtown Bend restaurants with the voucher you get at check-in!

Brought to you by

10 Below, 5 Fusion, Pine Tavern

Matt Siltala & Andy Melchior

Closing Keynote Karrelle Dixon (Global Account Director, Wieden + Kennedy) Dan Hon (Global Interactive Creative Director, Wieden + Kennedy) Emotional Storytelling in a Connected, Digital Age

Brew Ha-Ha Party at Blacksmith Restaurant

Brought to you by

Time

Oxford Hotel

Phoenix Inn

Registration

The Art of Craft Beer Marketing (with free beer)

No Session

Opening Keynote – Danny Sullivan (Editor, Third Door Media)
A Return To Bend

Closing Keynote
Karrelle Dixon (Global Account Director, Wieden + Kennedy)
Dan Hon (Global Interactive Creative Director, Wieden + Kennedy)
Emotional Storytelling in a Connected, Digital Age