Bend WebCAM Blog

Relax. Recharge and Remember.

August 15th, 2014

At thtumblr_n7yidlujvS1st5lhmo1_1280e heart of every successful marketing campaign lies inspiration. That great idea bubbling up to the surface and making an impact on others—started by you, nurtured by the conditions around you.

In today’s environment of analytics-driven messaging, it’s easy to lose sight of the all-important emotional connections that your audience needs. You know what it feels like to be inspired and get your creative juices flowing.  Though, lately, you seem to be running in place and desperately in need of an infusion of new ideas. Not to mention a nice vacation.

Well, relax. At Bend WebCAM, you can have both. Two full days of dynamic industry thought-leaders sharing their insights on Search, Social Media, Creativity and Marketing all set against the majestic backdrop of Cascade mountains in the fresh air of downtown Bend, Oregon.

If you’re visiting, attach a couple days on either end of the conference to kayak or fly-fish the Deschutes River, golf on one of two dozen spectacular courses, or hike among the majestic Three Sisters peaks.

If you’re already here, you don’t have to pack a thing to re-energize your career. And you can still squeeze in that mountain-bike ride before you head downtown.

Either way, your mind will be percolating with fresh ideas, inspired to take on the world once again!

 

Testimonial from Jon Ball

August 15th, 2014

jonballPage One Power co-founder, Jon Ball, spoke at Bend WebCAM in 2013 on a topic he’s very familiar with — link building.

Jon made no secret to us why he loved Bend WebCAM! “Bend WebCam was a unique and intimate conference experience with some of the brightest minds in the SEO and online marketing business. Plus, Bend, Oregon itself is a great place to visit.”

Why do you love Bend WebCAM? We’d love to hear.

Bend WebCAM Conference Announces Keynote Speaker Line-­Up

August 13th, 2014

FOR IMMEDIATE RELEASE

Media Contact:
Judy Campbell
judy@campbellconsulting.com

 

Bend WebCAM Conference Announces Keynote Speaker Line-Up

Experts in Search, Social Media, Creative and Marketing
to Light Up Bend, Oregon for Sixth Consecutive Year



July 15, 2014– Bend, Oregon – The Bend WebCAM conference hosted by Pixelsilk and AdFed of Central Oregon, announced its line-up of top-notch conference keynote speakers. The popular conference imports some of the leading innovators from around the country, specifically in the web, creative and marketing fields – and attracts attendees from the Pacific Northwest, up and down the West Coast and beyond. This year’s Bend WebCAM will be held in Bend, Oregon, October 13-­‐14, 2014.

Keynote speaker Bruce Kasanoff, Founder/Story Teller at Now Possible, said, “I’ve always wanted to visit Bend. When the news arrived that Bend WebCAM would be gathering the most creative folks for miles around, I was the first to sign on. I can’t wait to help bring out the best talent in others.”

In addition to Kasanoff, other keynote speakers include:

  • Farrah Bostic, Founder/Story Teller at the Difference Engine
  • Michael King, Director of Owned Media at Acronym
  • Marty Weintraub, Founder/CEO at aimClear

The full agenda and all speakers’ bios for Bend WebCAM are featured at www.bendwebcam.com/speakers. Following are keynote speakers’ topics and bios:

Farrah Bostic will present “Growth Hacking: What Lean Startup Principles Bring To Marketing.” Farrah will cover the basic concepts of Lean Startup thinking, how it applies to marketing or advertising strategy, and how companies can benefit from a growth hacking – low cost, social/viral alternatives to traditional advertising – approach to customer acquisition and retention.

Farrah has honed her expertise as an advisor to the world’s most respected brands, including Apple, Microsoft, Disney, Samsung and UPS. She has been a copywriter, digital creative director, group planning director, brand strategist, and innovations lead, working for some of the most creative and strategic agencies and consultancies in the world, including Wieden + Kennedy, TBWA\Chiat\Day, Mad Dogs & Englishmen, Digitas, Hall & Partners, and OTX.

Bruce Kasanoff will present “The Best Talent is Bringing Out Talent in Others.” Those who cultivate talent in others find their lives enriched and their careers supercharged. This talk is a special expanded version of the 2013 article that mattered most to LinkedIn’s 300 million members.

Bruce is a highly entrepreneurial communicator, social media pro and innovative marketer with over 110,000 followers on LinkedIn. Bruce was an original partner of the customer strategy consultancy, Peppers and Rogers Group. He has authored or co-­‐authored five critically acclaimed books, including Simplify Your Future; Making it Personal; Business Evolves, Leadership Endures; Smart Customers, Stupid Companies; and How to Self-­‐Promote Without Being a Jerk.

Michael King’s topic will be announced at a later date, because he is likely to present about something that people aren’t even talking about yet! No matter what the topic ends up being, it’s safe to say that the Bend WebCAM audience will be getting a world premiere keynote presentation.

Michael returns to Bend by extremely popular demand after participating in the 2013 Bend WebCAM. Affectionately known as “the Don Draper of SEO,” he has an extensive background in software, web development and creative owned media solutions for many Fortune 500 brands. Previously, he was responsible for the SEO campaigns of LG, Citi, Sanofi Pasteur, Cartier, and General Mills as the SEO lead at Publicis Modem. Before that, he was member of the SEO team at Razorfish. Mike is a sought-­‐after speaker all over the world.

Marty Weintraub agreed to come back to Bend WebCAM following an overwhelmingly positive response to his presentation at the 2012 conference. He will present on the latest in Facebook and social media marketing, announcing his presentation title soon.

Marty is the founder and Chief Evangelist of aimClear, an online marketing agency, dominant in audience targeting and customer acquisition. His firm serves such iconic global brands as Intel, Firestone, Siemens, Victaulic, Tektronix, Dell, Eurail and The Washington Post. aimClear was twice named a top workplace place in Minnesota by MN Business Magazine, including 2014. Marty was honored as “Search Personality Of The Year” at the 2013 US Search Awards and judged the 2014 European Search Awards. Marty is a fixture on the international conference circuit and was named the #3 most influential PPC professional in 2012 and #2 in 2013 by PPCHero.com.

Marty said, “Bend WebCAM is a coveted regional online marketing conference, on par with substantially larger cities. I’m thrilled to keynote this conference as well as to sample Bend’s famed brewhouse fare. Grab your up-­‐close-­‐and-­‐personal conference pass now or you’ll read about the conference somewhere else and wish you had attended.”

In addition to these keynote speakers, Bend WebCAM will feature ten other thought influencers who will lead workshops and breakout sessions exploring the left brain (Geek), right brain (Chic) and hybrid (SuperFreak) worlds of traditional and interactive marketing. The conference will also include the highly popular “Hot Seat” panel in which a group of industry geniuses in both search engine optimization (SEO) and marketing fields review a handful of websites submitted by attendees.

The panel will provide expert feedback on everything from search engine rankings to user experience (UX) to link building to overall branding. Marty Weintraub and Will Scott will also lead a social media workshop with a hot seat component focusing on social media marketing and promotions. Attendees can sign up to have their website or social media reviewed for $50 by emailing info@bendwebcam.com.

Being based in one of the nation’s top craft beer-­‐centric towns, Bend WebCAM, as one might guess, is not all serious business. At the end of Day 1, attendees can look forward to the popular Brew Ha-­‐Ha mixer and the Brew Bye-­‐Bye will close the conference on Day 2. Both offer attendees the unique opportunity to taste many local brews as they mix and mingle with the conference speakers.

To register for Bend WebCAM visit http://www.bendwebcam.com/register/ and use the discount code BUZZ for a limited time to save $179. If you are an AdFed Member, you get the best possible price for a ticket – just $250 until September 11 when ticket prices go up.

About Bend WebCAM

Now in its sixth year, Bend WebCAM is the only conference in the country that appeals to both the logical and emotional sides of the brain, emphasizing the inseparability of technology and creativity in the 21st-­‐century business plan. Anyone who has a website, uses social media or believes in the power of digital marketing flat out needs to attend.

About AdFed of Central Oregon

The Advertising Federation of Central Oregon (AdFed) is a non profit, membership-­‐ based organization of advertising, marketing and public relations professionals who are dedicated to upholding high ethical standards for communications in Central Oregon by supporting educational opportunities that promote the value and functions of advertising and by assisting in the promotion of socially responsible community service projects. AdFed of Central Oregon is an affiliate of the American Advertising Federation (AAF), which represents a national network of over 50,000 professionals in the advertising industry. AdFed of Central Oregon is the only advertising-­‐based club in Central Oregon and has often been recognized as Club of the Year for their district, which includes Oregon, Washington, Idaho and Montana.

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Why David Mihm loves Bend WebCAM

August 1st, 2014

David-Mihm1 David Mihm, president & CEO of Director of Local Strategy at Moz, Portland is returning to Bend WebCAM to take part in the Hot Seat Website Reviews Panel with Jake Johnson, Cindy Krum, and Will Scott.

“WebCAM was my favorite conference of 2009, 2010 & 2011–maybe my favorite conference ever. There were several compelling sessions from literally the top handful of SEOs in the country. And I loved the way speakers from related industries like traditional advertising, creative, and branding were brought into the fold. It made for a much richer event than most of those on the typical conference circuit and got some of us online folks to think outside our comfort zones.”

David Mihm is one of the world’s leading practitioners of Local search engine marketing. He has created and promoted search-friendly websites for clients of all sizes since the early 2000’s. David co-founded GetListed.org, which he sold to Moz in November 2012. David writes about Local Search on the Moz blog and formerly wrote a column on Local Search at Search Engine Land. His annual Local Search Ranking Factors project is among the most important studies of Local SEO. He previously served on the Board of Directors of SEMpdx, Portland’s search marketing trade organization, as Director of Partnerships from 2008 – 2010 and SearchFest Director in 2011, and currently serves on its Advisory Board.

BendWebCAM Brown Bag with Chris Piper

August 1st, 2014

Chris PiperThe FREE  Brown Bag Lunch series is back with  Chris Piper of Halo Branded Solutions on Thursday, September 4, 12:00 noon at Looney Bean Coffee, 961 NW Brooks St., in Downtown Bend. Chris will talk will be on Impressionable Marketing – Come to Your Senses and Experience the Power of Promotional Products. This event is free, but space is limited so be you must register here.

The talk will be held outdoors on the back lawn overlooking Mirror Pond. Bring your own sandwich, salad and sunscreen, plus a folding chair or blanket to sit on. And support Looney Bean by enjoying one of their yummy iced coffee drinks or smoothies.

These days, savvy advertisers look for media with reach, recall, and low cost per impression. Promotional products provide that and then some. In a study conducted for Promotional Products Association International (Industry Trade Association), the impression of a company using a promotional product as a brand builder was reported by 52% of the study participants as more favorable since receiving the item.

How, you may ask, can a marketing medium that is so affordable, be so effective? The answer is that the right promotional product can be a powerful opinion-changing agent by furnishing advertisers and marketers with advantages that are not available in other media. At this 30-minute talk, Chris Piper will present case studies, examples of the top selling promotional products, and verified research that will assist you and your business to achieve brand success.

About the Speaker: Chris Piper, CAS, Halo Branded Solutions
Chris Piper has 20 years of experience in the $16-billion dollar Promotional Products Industry as a Certified Advertising Specialist (CAS) and is Regional Vice President for a nationally ranked promotional merchandise agency. He provides creative solutions for his clients that help them achieve measurable success with high-impact branded promotional concepts that are guaranteed to motivate the recipient to take a desired action, build customer loyalty, and broadcast the business’s marketing message to new and current customers.

Why Marty Weintraub loves Bend WebCAM

July 25th, 2014

Marty-Weintraub-bend-webcamMarty Weintraub agreed to come back to Bend WebCAM following an overwhelmingly positive response to his presentation at the 2012 conference. He will present on the latest in Facebook and social media marketing, announcing his  presentation title soon.

Marty said, “Bend WebCAM is a coveted regional online marketing conference, on par with substantially larger cities. I’m thrilled to keynote this conference as well as to sample Bend’s famed brewhouse fare. Grab your up-close-and-personal conference pass now or you’ll read about the conference somewhere else and wish you had attended.”

Marty is the founder and Chief Evangelist of aimClear, an online marketing agency, dominant in audience targeting and customer acquisition. His firm serves such iconic global brands as Intel, Firestone, Siemens, Victaulic, Tektronix, Dell, Eurail and The Washington Post. aimClear was twice named a top workplace place in Minnesota by MN Business Magazine, including 2014. Marty was honored as “Search Personality Of The Year” at the 2013 US Search Awards and judged the 2014 European Search Awards. Marty is a fixture on the international conference circuit and was named the #3 most influential PPC professional in 2012 and #2 in 2013 by PPCHero.com.

 

Mike King talks about ROI and Content on Moz Blog

July 18th, 2014

mike-king-content-marketing-conference Upcoming BendWebCAM keynote speaker, Mike King from iPullRank is featured today on the Moz Blog‘s White Board Friday segment talking about proving ROI potential of content campaigns.

Mike will be the opening keynote at the Bend WebCAM Web & Marketing Conference this October talking about the latest trends in content marketing.

Read more about content marketing on the Moz Blog.

Don’t forget about our early adopter price! The early adopter price for a two-day ticket to Bend WebCAM is now available for $299 – save $180 off the regular ticket price of $479. This discount ends September 11, 2014 at 5 p.m. and then the ticket will go up.

Register HERE to get the discount.

6th Annual SEMpdx Rooftop Networking Party presented by Moz

July 17th, 2014

Bend WebCAM would like you to join our friends at SEMpdx for some old school networking in old town Portland at the Embassy Suites in downtown Portland. Enjoy good food, drinks and conversations as a DJ spins tunes. Don’t miss the best networking event of the summer!  sempdx-rooftopclosejpg-d6b704cbddc50b21

The SEMpdx annual Rooftop Party promises to be the most talked-about networking event of the year. Many professional organizations will be joining us on the roof. Be on top of the latest developments going on at the most innovative marketing associations in the Pacific Northwest! Register Now!

Location: Embassy Suites, 319 SW Pine St., Portland, OR 97204

Date: Tuesday, August 12th

Time: 5:30pm – 9pm

Cost: Register Now $20 through August 6th; $30 after August 6th; $40 at the door

John Doherty guest blog post: Building an online community program

July 15th, 2014

by John Doherty, Online Marketing Manager at HotPads

Building a company is hard. Building a new team within a company is just as hard. If you’ve ever built your own team from scratch, you know challenges of prioritizing who you hire, the timing of that hire, and even worse is knowing when someone is not the right fit for a position or your company.

In my talk at Bend WebCam this year, I am not going to talk about hiring strategies or questions to ask in interviews. Instead, I want to talk about a few pieces that people rarely talk about when building an inhouse marketing team. These are:

  1. Invest in technology now, not later.
  2. Your job is to train, inspire, and bring together the pieces, not to be an individual contributor.
  3. Communicate your vision, and communicate it often. Be willing to let others have ownership of it too.

Let’s dive into each one briefly.

Invest in Technology
In a digital world, you are as good as your tools. Your strongest tool is your brain (don’t leave home without it), but after that your physical tools and the efficiencies they allow you to enjoy determine your success.

Before you hire a team, and especially after, ensure that you have both the monetary and human budget to investigate, purchase, and integrate new marketing tools. At HotPads I am lucky that I also have the Zillow.com marketing team to lean on for tools like Sprinklr or SEOclarity to track a lot of our marketing metrics, but I also hired an email marketing manager before we had an email marketing platform in place. We spent 4 months using one engineer almost exclusively to integrate our data into the ExactTarget platform. While the email manager was brought onboard to in part guide this implementation, she also would have been more successful short term had I leaned on the other resources I had to get the platform up and running for HotPads before she started.

I did not make this mistake with my content manager. We launched a new blog about two weeks after she started. The blog was a process I started two months prior to that because I knew whoever I hired would need a better platform that what we were currently on (when I joined, we had a very small blog audience on the antiquated TypePad platform). Since then we have been able to grow our blog audience significantly because we had the new platform and a writing talent acquisition vendor in place.

Invest in technology to help your team succeed.

Your Job
Repeat after me – train, inspire, bring together. If you are building a team, this is your job. Rand Fishkin, the Wizard of Moz, wrote an amazing post called “If Management Is The Only Way Up, We’re All F-d”. I agree with that. Some people, dare I say many people, are meant to be individual contributors. You get your head down, do work, and make magic happen.

If you’re building a team, you are likely not that person. Will Critchlow, CMO of online marketing agency Distilled, talks about the three kinds of people – discoverers, implementers, and sharers. If you are a manager, your job is the first and the last. You discover new ideas, you talk with your team to implement them, and then you share their successes with the broader company to get increased buy-in and budget to keep making the magic happen. You’re a strategist, not an implementer.

Building and managing a team means training that team to be the best individual contributors they can be, while at the same time identifying the ones who could be great leaders someday. Your job is to inspire them to action, to show them where both them individually and the team as a whole are heading. If you inspire your team and show them that you both trust and believe in them, you will win their allegiance and make great things happen. Great leaders do nothing apart from those they lead.

 

Communicate Your Vision, Often
Communication is hard. At Distilled (where I worked for 2.5 years), we frequently said “Communication solves all problems.” When you refuse to take part in back-channel communication and instead Turn On The Lights (which is one of Zillow’s Core Values), you are communicating and working towards solving problems.

Your job in building a team is to communicate your vision for the company/marketing/product/etc to your team. You have a vision, right? To be a great leader and to build the right team, you must have a vision for where you will end up. And after that vision has been set, you communicate it to your team to get them on board with the vision you are setting.

As with any successful mission, you also take seriously any feedback given from your team. If they do not believe that the vision is right, they should have the freedom, and even be encouraged, to speak up. I have told my team that if they disagree and do not speak up, that is when something has gone wrong. They should always speak up, and I should always listing.

Communicate your vision often, be open to feedback always.

Building a team is hard. Being a leader is hard. Let’s unpack that more at Bend WebCam this year. I’m excited; are you?

john-dohertyJohn leads online marketing at HotPads.com, the nationwide rentals business owned by Zillow. From his agency days at Distilled in New York City, his experience spans all sizes of clients in a wide variety of industries. In his spare time he is a cyclist, rock climber, photographer, world traveler and an all-around adrenaline junkie. If he could live anywhere, he’d settle in Switzerland with a vacation home in Costa Rica

 

 

 

Bend WebCAM Brown Bag with Eric Hardenbrook

July 11th, 2014

eric-hardenbrook-bendwebcamThe FREE  Brown Bag Lunch series is back with  Eric Hardenbrook of Hardenbrook Marketing Solutions on Friday, August 29, 12:00 noon at Looney Bean Coffee, 961 NW Brooks St., in Downtown Bend. This event is free, but space is limited so be you must register here.

The talk will be held outdoors on the back lawn overlooking Mirror Pond. Bring your own sandwich, salad and sunscreen, plus a folding chair or blanket to sit on. And support Looney Bean by enjoying one of their yummy iced coffee drinks or smoothies.

His topic will be generating and managing customer reviews of your business. Positive customer reviews have become a critical component for effectively marketing your business. Constantly generating a stream of positive reviews for your business can be a daunting task, one most business owners push off to another day. Eric will briefly cover the importance of creating a system for attracting reviews, suggest ways to avoid bad reviews and introduce several tools that can help make the process more manageable for you. Come get valuable insights for integrating this important marketing component into your business.

About Eric:

After 20+ years of running and marketing his own construction businesses, Eric realized that quite a few folks were asking him questions about how to market their business, that he could help them and, that he enjoyed doing it. The result was Hardenbrook Marketing Solutions  which opened in 2010, providing business and marketing consulting for clients in the US and abroad.

The majority of his consulting clients needed help creating and managing their presence in local search results and gaining customer review online. So, in 2012, he opened Customers to Me  to help businesses address these needs.

Currently Eric works with a few select marketing clients, enjoys life in Bend, playing piano, cycling and the smell of walnut lumber running through the table saw. He is also a happy member of the artisan team at Black Canyon Woodworks.