Bend WebCAM Blog
Watch this quick video for Mike’s thoughts on which should come first, strategy or marketing.
Now Possible Founder and Storyteller, Bruce Kasanoff’s breakout session is also the topic of another book he has written: “How to Self-Promote Without Being a Jerk.”
In this video, gain more insight about the session and find out who it’s geared towards.
[Video] Bruce Kasanoff about his upcoming keynote “The Best Talent is Bringing Out the Talent in Others”
We’re excited to have Bruce Kasanoff as our closing keynote at Bend WebCAM this year. Bruce has written hundreds of blog posts, including “The Best Talent is Bringing Out Talent in Others,” which was LinkedIn’s Most Engaging Post of 2013, beating out posts by Influencers like Richard Branson and Deepak Chopra.
This is the topic of his latest book and just happens to be the topic of his keynote address at Bend WebCAM.
Once again, Michael King, SEO engineer, inbound marketer, touring rapper and Founder & Digital Marketing Consultant at iPullRank, has made time in his busy schedule to return to Bend WebCAM to share his expertise. Below he gives his thoughts about his experience at Bend WebCAM 2013.
“Bend WebCam is an amazing and informative time. I flew in during a whirlwind tour of conferences across the planet and felt welcomed as soon as I landed The Webcam crew took care of me from the moment I stepped off the plane! More importantly, though, I learned a lot from the great speaking lineup and had a blast at the networking events. The keynotes were on point and the breakout sessions delivered tons of actionable advice. On top of all that Bend is one of the craft beer capitols and there were a number of amazing beers I got to try on the trip.” – Mike King
At the heart of every successful marketing campaign lies inspiration. That great idea bubbling up to the surface and making an impact on others—started by you, nurtured by the conditions around you.
In today’s environment of analytics-driven messaging, it’s easy to lose sight of the all-important emotional connections that your audience needs. You know what it feels like to be inspired and get your creative juices flowing. Though, lately, you seem to be running in place and desperately in need of an infusion of new ideas. Not to mention a nice vacation.
Well, relax. At Bend WebCAM, you can have both. Two full days of dynamic industry thought-leaders sharing their insights on Search, Social Media, Creativity and Marketing all set against the majestic backdrop of Cascade mountains in the fresh air of downtown Bend, Oregon.
If you’re visiting, attach a couple days on either end of the conference to kayak or fly-fish the Deschutes River, golf on one of two dozen spectacular courses, or hike among the majestic Three Sisters peaks.
If you’re already here, you don’t have to pack a thing to re-energize your career. And you can still squeeze in that mountain-bike ride before you head downtown.
Either way, your mind will be percolating with fresh ideas, inspired to take on the world once again!
Jon made no secret to us why he loved Bend WebCAM! “Bend WebCam was a unique and intimate conference experience with some of the brightest minds in the SEO and online marketing business. Plus, Bend, Oregon itself is a great place to visit.”
Why do you love Bend WebCAM? We’d love to hear.
FOR IMMEDIATE RELEASE
Bend WebCAM Conference Announces Keynote Speaker Line-Up
Experts in Search, Social Media, Creative and Marketing
to Light Up Bend, Oregon for Sixth Consecutive Year
July 15, 2014– Bend, Oregon – The Bend WebCAM conference hosted by Pixelsilk and AdFed of Central Oregon, announced its line-up of top-notch conference keynote speakers. The popular conference imports some of the leading innovators from around the country, specifically in the web, creative and marketing fields – and attracts attendees from the Pacific Northwest, up and down the West Coast and beyond. This year’s Bend WebCAM will be held in Bend, Oregon, October 13-‐14, 2014.
Keynote speaker Bruce Kasanoff, Founder/Story Teller at Now Possible, said, “I’ve always wanted to visit Bend. When the news arrived that Bend WebCAM would be gathering the most creative folks for miles around, I was the first to sign on. I can’t wait to help bring out the best talent in others.”
In addition to Kasanoff, other keynote speakers include:
- Farrah Bostic, Founder/Story Teller at the Difference Engine
- Michael King, Director of Owned Media at Acronym
- Marty Weintraub, Founder/CEO at aimClear
The full agenda and all speakers’ bios for Bend WebCAM are featured at www.bendwebcam.com/speakers. Following are keynote speakers’ topics and bios:
Farrah Bostic will present “Growth Hacking: What Lean Startup Principles Bring To Marketing.” Farrah will cover the basic concepts of Lean Startup thinking, how it applies to marketing or advertising strategy, and how companies can benefit from a growth hacking – low cost, social/viral alternatives to traditional advertising – approach to customer acquisition and retention.
Farrah has honed her expertise as an advisor to the world’s most respected brands, including Apple, Microsoft, Disney, Samsung and UPS. She has been a copywriter, digital creative director, group planning director, brand strategist, and innovations lead, working for some of the most creative and strategic agencies and consultancies in the world, including Wieden + Kennedy, TBWA\Chiat\Day, Mad Dogs & Englishmen, Digitas, Hall & Partners, and OTX.
Bruce Kasanoff will present “The Best Talent is Bringing Out Talent in Others.” Those who cultivate talent in others find their lives enriched and their careers supercharged. This talk is a special expanded version of the 2013 article that mattered most to LinkedIn’s 300 million members.
Bruce is a highly entrepreneurial communicator, social media pro and innovative marketer with over 110,000 followers on LinkedIn. Bruce was an original partner of the customer strategy consultancy, Peppers and Rogers Group. He has authored or co-‐authored five critically acclaimed books, including Simplify Your Future; Making it Personal; Business Evolves, Leadership Endures; Smart Customers, Stupid Companies; and How to Self-‐Promote Without Being a Jerk.
Michael King’s topic will be announced at a later date, because he is likely to present about something that people aren’t even talking about yet! No matter what the topic ends up being, it’s safe to say that the Bend WebCAM audience will be getting a world premiere keynote presentation.
Michael returns to Bend by extremely popular demand after participating in the 2013 Bend WebCAM. Affectionately known as “the Don Draper of SEO,” he has an extensive background in software, web development and creative owned media solutions for many Fortune 500 brands. Previously, he was responsible for the SEO campaigns of LG, Citi, Sanofi Pasteur, Cartier, and General Mills as the SEO lead at Publicis Modem. Before that, he was member of the SEO team at Razorfish. Mike is a sought-‐after speaker all over the world.
Marty Weintraub agreed to come back to Bend WebCAM following an overwhelmingly positive response to his presentation at the 2012 conference. He will present on the latest in Facebook and social media marketing, announcing his presentation title soon.
Marty is the founder and Chief Evangelist of aimClear, an online marketing agency, dominant in audience targeting and customer acquisition. His firm serves such iconic global brands as Intel, Firestone, Siemens, Victaulic, Tektronix, Dell, Eurail and The Washington Post. aimClear was twice named a top workplace place in Minnesota by MN Business Magazine, including 2014. Marty was honored as “Search Personality Of The Year” at the 2013 US Search Awards and judged the 2014 European Search Awards. Marty is a fixture on the international conference circuit and was named the #3 most influential PPC professional in 2012 and #2 in 2013 by PPCHero.com.
Marty said, “Bend WebCAM is a coveted regional online marketing conference, on par with substantially larger cities. I’m thrilled to keynote this conference as well as to sample Bend’s famed brewhouse fare. Grab your up-‐close-‐and-‐personal conference pass now or you’ll read about the conference somewhere else and wish you had attended.”
In addition to these keynote speakers, Bend WebCAM will feature ten other thought influencers who will lead workshops and breakout sessions exploring the left brain (Geek), right brain (Chic) and hybrid (SuperFreak) worlds of traditional and interactive marketing. The conference will also include the highly popular “Hot Seat” panel in which a group of industry geniuses in both search engine optimization (SEO) and marketing fields review a handful of websites submitted by attendees.
The panel will provide expert feedback on everything from search engine rankings to user experience (UX) to link building to overall branding. Marty Weintraub and Will Scott will also lead a social media workshop with a hot seat component focusing on social media marketing and promotions. Attendees can sign up to have their website or social media reviewed for $50 by emailing email@example.com.
Being based in one of the nation’s top craft beer-‐centric towns, Bend WebCAM, as one might guess, is not all serious business. At the end of Day 1, attendees can look forward to the popular Brew Ha-‐Ha mixer and the Brew Bye-‐Bye will close the conference on Day 2. Both offer attendees the unique opportunity to taste many local brews as they mix and mingle with the conference speakers.
To register for Bend WebCAM visit http://www.bendwebcam.com/register/ and use the discount code BUZZ for a limited time to save $179. If you are an AdFed Member, you get the best possible price for a ticket – just $250 until September 11 when ticket prices go up.
About Bend WebCAM
Now in its sixth year, Bend WebCAM is the only conference in the country that appeals to both the logical and emotional sides of the brain, emphasizing the inseparability of technology and creativity in the 21st-‐century business plan. Anyone who has a website, uses social media or believes in the power of digital marketing flat out needs to attend.
About AdFed of Central Oregon
The Advertising Federation of Central Oregon (AdFed) is a non profit, membership-‐ based organization of advertising, marketing and public relations professionals who are dedicated to upholding high ethical standards for communications in Central Oregon by supporting educational opportunities that promote the value and functions of advertising and by assisting in the promotion of socially responsible community service projects. AdFed of Central Oregon is an affiliate of the American Advertising Federation (AAF), which represents a national network of over 50,000 professionals in the advertising industry. AdFed of Central Oregon is the only advertising-‐based club in Central Oregon and has often been recognized as Club of the Year for their district, which includes Oregon, Washington, Idaho and Montana.
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David Mihm, president & CEO of Director of Local Strategy at Moz, Portland is returning to Bend WebCAM to take part in the Hot Seat Website Reviews Panel with Jake Johnson, Cindy Krum, and Will Scott.
“WebCAM was my favorite conference of 2009, 2010 & 2011–maybe my favorite conference ever. There were several compelling sessions from literally the top handful of SEOs in the country. And I loved the way speakers from related industries like traditional advertising, creative, and branding were brought into the fold. It made for a much richer event than most of those on the typical conference circuit and got some of us online folks to think outside our comfort zones.”
David Mihm is one of the world’s leading practitioners of Local search engine marketing. He has created and promoted search-friendly websites for clients of all sizes since the early 2000’s. David co-founded GetListed.org, which he sold to Moz in November 2012. David writes about Local Search on the Moz blog and formerly wrote a column on Local Search at Search Engine Land. His annual Local Search Ranking Factors project is among the most important studies of Local SEO. He previously served on the Board of Directors of SEMpdx, Portland’s search marketing trade organization, as Director of Partnerships from 2008 – 2010 and SearchFest Director in 2011, and currently serves on its Advisory Board.